The Story…

The global beauty and personal care industry is growing exponentially with market size anticipated to reach USD 716.6 billion by 2025.  

Smaller businesses are being acquired by larger brands, represented by Avon Products, Inc.; Beiersdorf AG; Coty Inc.; Kao Corporation; L’occitane International S.A.; L’Oréal Group; Procter & Gamble; Mary Kay Inc.; Shiseido Company, Limited; Unilever Revlon, Inc.; and The Estée Lauder Companies Inc.  

Fancy Free Hair & Skin is a business that is looking to break through the clutter. 

Bold Results

Fancy Free Hair & Skin is an “unapologetically” natural, multi-use beauty & personal care product created for “people who expect better” made by “people who know better”. The Audacity Group provided marketing strategies, as well as social media support and creative design to elevate the company’s brand awareness.