THE STORY…

Morgan State University’s School of Global Journalism & Communications, partnered with the Baltimore Sun, to create “This Is My Baltimore”, a platform to place the power of storytelling into the hands of Baltimore’s everyday people. ⁣

The Audacity Group could not have been more excited to lend our marketing expertise to the "This Is My Baltimore" work-study initiative.

BOLD RESULTS

Audacity served as the University's consulting advisor and project director for the 9-week, student-managed, multimedia campaign. The small but mighty (four-student) team filmed and produced seven amazing videos, each with supporting long-form written profile stories, as well as a podcast and an official website.

During the program, the social media engagement for the School of Global Journalism & Communications increased by more than 20%.